ABC News changes 'Picture'

Among ABC News prexy Ben Sherwood's top projects is visiting fruition: The whole division is starting a significant rebranding initiative beginning Monday. This news division's motto has become "Begin to see the Whole Picture," a slogan that appears tailor-designed to invite audiences anxious for many clearness throughout the 2012 election season -- and after, obviously. There is the new tagline in addition to a new leading picture of the net's entire on-air staff posed together inside a yearbook-style photo, with Barbara Walters in the forefront, in red-colored, flanked by Katie Couric and Diane Sawyer.The brand new campaign will stress ABC News' capability to make tales about far-reaching occasions highly relevant to American audiences, and puts major focus on the Alphabet's roster of personas.ABC's phone card continues to be the claim "More People in america obtain news from ABC News" since a minimum of 1988 (it has been around such a long time, reps for that network could not remember getting been without them), therefore the change is major. Sherwood told journos in October the "more People in america" statement was literally true, now more than ever before, as the organization joined with Yahoo to supply wider distribution because of its content.Throughout that deal, too, ABC recommended its bench of anchors and correspondents. Sherwood, who became a member of the internet just more than a year ago, has focued on talent moves in the newbie at work, sometimes compromising exclusivity to nab or have a major newsperson. Katie Couric became a member of the Alphabet after her departure from CBS, and can report for ABC News as she creates her new syndie yakker for ABC/Disney Domestic TV. And merely a week ago, ABC and CNN discussed an unparalleled deal to talk about Christiane Amanpour, to whom ABC's typically domestic-politics-heavy "NowInch appeared an unpleasant fit ("NowInch saw models located in both Libya and Egypt this season). Amanpour may have several special offers annually on ABC and can report for CNN.Because the campaign comes out through 2012, it'll stress that flexibility even while the division's achieve grows via Yahoo. The promotions can look on all ABC News broadcasts to start with, and can land on ABC News Radio, on abcnews.com as well as on Yahoo! in 2012. Contact Mike Thielman at mike.thielman@variety.com