Mark Burnett teams with ACTV8

Mark Burnett is adopting tech firm ACTV8 to cope with second-screen encounters for TV series produced by his company. Android and iOs clients will have a way to savor content strongly related Burnett shows synchronized to wireless items, additionally to integration with leading social-media platforms. "It is my dream to make a much much deeper plus much more engaging relationship while using audiences within our shows," mentioned Burnett. The Burnett-ACTV8 deal signifies one other way different factions in the media business are generating a land grab inside the second screen world. Burnett has already established a dynamic fascination with the tech space, getting also dedicated to YouToo, which enables audiences to upload their particular video content with a cable tv funnel. Series produced by Burnett include "The Voice," "Survivor," "The Apprentice" and "Shark Tank." There's no set timetable on when ACTV8 will probably be implemented for each shows. Taken, Burnett offered a stake within the production company to Hearst Corp. Contact Andrew Wallenstein at andrew.wallenstein@variety.com